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Adobe Brand Identity and Load Screen 2018

'18 AE IDENT

CLIENT NAME

ADOBE INC

PROGRAMS UTILIZED

MAXON C4D + ADOBE SUITE

BOOKING TYPE

FREELANCE CONTRACT

OBJECTIVE

My friend J.r. Canest and I were tasked with creating the new brand ident for the Adobe After Effects 2018 Release.

Adobe Brand Identity and Load Screen 2018

IDEA CREATION

THROUGHOUT THIS PROCESS, WE HAVE GONE THROUGH SOME REALLY INTERESTING REVISIONS, RENDER TIMES, AND GENERAL ARTISTIC PICKINESS TO GROW THIS SEED OF AN IDEA INTO SOMETHING THAT WILL FLOURISH OUT IN THE WORLD.

WE STARTED BY BRAINSTORMING WHAT WOULD BEST REPRESENT ADOBE, THEIR CUSTOMER BASE AND ARTISTS, AND HOW PEOPLE FEEL USING THE PROGRAM. WE KNEW THAT DIVING IN DEEP WAS WHERE WE WERE GOING TO FIND THE TRUE ANSWER. GOING “BEHIND THE KEYFRAMES” AND EXPERIMENTING WITH GRAPHICAL ELEMENTS USING THE GUIDES, KEYFRAME CURVES, AND UI ELEMENTS THAT ARE FOUND THROUGHOUT AFTER EFFECTS WAS THE NEEDLE IN THE HAYSTACK FOR US.

Adobe Brand Identity and Load Screen 2018 Concept 01
Adobe Brand Identity and Load Screen 2018 Concept 02

2D DEVELOPMENT

Adobe Brand Identity and Load Screen 2018 Concept 03
Adobe Brand Identity and Load Screen 2018 Concept 04
Adobe Brand Identity and Load Screen 2018 Concept 05

3D DEVELOPMENT

Adobe Brand Identity and Load Screen 2018 Concept 06
Adobe Brand Identity and Load Screen 2018 Concept 07
Adobe Brand Identity and Load Screen 2018 Concept 08

BUILDING OUR WORLD

Adobe Brand Identity and Load Screen 2018 Concept 09

THIS WAS AN IMPORTANT STEP TO GET THE BALL ROLLING AND START THE CREATIVE PROCESS OF BUILDING THIS WORLD IN WHICH OUR GEOMETRIC THINGY WILL LIVE. FROM HERE, WE WERE ABLE TO START TO SEE THE SCENE DEVELOP SOME CHARACTER WHILE STILL MAINTAINING A MOSTLY BLANK PALETTE TO WORK WITH…

Adobe Brand Identity and Load Screen 2018 Concept 10
Adobe Brand Identity and Load Screen 2018 Concept 11

FINAL

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