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Electronic Arts

Client Name

EA VANCOUVER

Industry

AAA GAMING

Programs Utilized

MAXON C4D + ADOBE SUITE

Role

Art Director + 3D Artist

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OBJECTIVE

After the release of NHL24, EA was in need of a fresh take on a ton of different elements.  The goal was to create a "hypestage" like setup that all pre-play activities can live as well as a new opening video to hold menu items.  This included a whole slew of concept designs, viz id mograph, smoke & particle sims, and seasonal releases.  Fun stuff!

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THE BRIEF

PLAY, LOOK, FEEL LIKE A SUPERSTAR

MOODBOARD

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RENDER EXPLORATIONS

LASER PROJECTIONS

INITIAL "HYPESCREEN" EXPLORATION

RENDER EXPLORATIONS

Motion

INTRO VIDEO EXPLORAITONS

MAIN MENU VIDEO

RENDER EXPLORATIONS

MICRO TEXTURES

RENDER EXPLORATIONS

MAIN STAGE

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