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Electronic Arts
Client Name
EA VANCOUVER
Industry
AAA GAMING
Programs Utilized
MAXON C4D + ADOBE SUITE
Role
Art Director + 3D Artist

OBJECTIVE
After the release of NHL24, EA was in need of a fresh take on a ton of different elements. The goal was to create a "hypestage" like setup that all pre-play activities can live as well as a new opening video to hold menu items. This included a whole slew of concept designs, viz id mograph, smoke & particle sims, and seasonal releases. Fun stuff!

THE BRIEF
PLAY, LOOK, FEEL LIKE A SUPERSTAR
MOODBOARD


RENDER EXPLORATIONS
LASER PROJECTIONS

















INITIAL "HYPESCREEN" EXPLORATION






RENDER EXPLORATIONS
Motion











INTRO VIDEO EXPLORAITONS























MAIN MENU VIDEO

RENDER EXPLORATIONS
MICRO TEXTURES









RENDER EXPLORATIONS
MAIN STAGE





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